What is AVIF?
**AVIF** (AV1 Image File Format) is an open-source image format born from the video world. It uses the **AV1 compression algorithm**, which was designed by a consortium of tech giants (Google, Mozilla, Cisco, etc.) to replace older standards.
Why the hype? Because it's efficient. AVIF can compress images significantly more than WebP or JPEG without visible quality loss. It handles **transparency**, **HDR**, and **Wide Color Gamut** effortlessly.
Converting your **HEIC** photos to AVIF is the smartest move for the web. You keep the modern features of HEIC (like high color depth) but gain the broad compatibility and open nature of a web standard.
